Classificando corretamente os números pontilhados armazenados como caractere no SQL Server

WITH Items (ItemNumber) AS (
    SELECT '1' UNION ALL SELECT '1.1' UNION ALL SELECT '1.1.1'
    UNION ALL SELECT '10' UNION ALL SELECT '11' UNION ALL SELECT '2'
    UNION ALL SELECT '2.1' UNION ALL SELECT '20' UNION ALL SELECT '3'
    UNION ALL SELECT '30'
)
SELECT *
FROM Items 
ORDER BY Convert(hierarchyid, '/' + ItemNumber + '/');