claro. Fazer
select 'Col1' ColName, Col1 Value from srctable union all
select 'Col2', Col2 from srctable union all
select 'Col3', Col3 from srctable union all
select 'Col4', Col4 from srctable
select 'Col1' ColName, Col1 Value from srctable union all
select 'Col2', Col2 from srctable union all
select 'Col3', Col3 from srctable union all
select 'Col4', Col4 from srctable