Dado que o campo XML é chamado 'xmlField'...
SELECT
[xmlField].value('(/person//firstName/node())[1]', 'nvarchar(max)') as FirstName,
[xmlField].value('(/person//lastName/node())[1]', 'nvarchar(max)') as LastName
FROM [myTable]
SELECT
[xmlField].value('(/person//firstName/node())[1]', 'nvarchar(max)') as FirstName,
[xmlField].value('(/person//lastName/node())[1]', 'nvarchar(max)') as LastName
FROM [myTable]
